Who We Are
We are passionate advocates of the need to position audiences at the heart of cultural activity, and are committed to playing a dynamic role in Scotland’s cultural infrastructure. Our primary agenda is to drive public demand for Edinburgh’s rich and unique cultural programme, persuading more people to engage with more organisations more often.
Our specialist services provide organisations across Scotland with the insight and resources they need to strengthen their relationships with audiences and deliver high impact projects targeting the wider public.
We find out what makes audiences tick, what will make them try something new, and what will keep them coming back year on year. And then we apply that insight, working individually and collectively with a wide range of clients and partners to maximise access and participation.
TAB is a registered charity and operates as an independent, not-for-profit agency with the support of City of Edinburgh Council and Creative Scotland, as well as the annual subscriptions, vision and commitment of a broad cross-section of Edinburgh’s theatres, galleries, museums, festivals and large scale touring companies.
We are proud to be the first audience development agency in Scotland (launched in 1999), and are active members of Audiences UK, the umbrella body for audience development.