Alex Hinton Marketing Manager
Alex’s role as Marketing Manager encompasses a wide range of activity including project development and delivery, relationship building with and between cultural organisations, event planning, and communications and marketing. A key element of her role is to ensure that all research projects are rooted in actionable audience development objectives which will really enhance the client’s business perspective.
Before joining TAB, Alex worked in arts marketing at a senior level in London for 15 years across various organisations including the Almeida Theatre, ICA, Hayward Gallery, Serpentine Gallery and Science Museum. After her move to Edinburgh, Alex worked for the 2006 Edinburgh Art Festival as Marketing Manager and then took up her role at TAB. Alex is currently an AMA rep for East Scotland.
Core Skills:
Marketing – strategic planning and campaign delivery
Audience segmentation
Project development and delivery
Networks and joint project working
CRM
Talk to Me About:
Whether your organisation could benefit from working with TAB, current projects, audience segmentation, TAB events, networking, ideas for cluster projects.
