Beyond live - Digital innovation in the performing arts

Hasan Bakhshi, Juan Mateos-Garcia of NESTA and David Throsby, Professor of Economics, Macquarie University. February 2010

NESTA has been conducting an in-depth research study on the two NT Live pilots that were broadcast last year – Phèdre on 25th June and All’s Well That Ends Well on 1st October. The research shows how this innovation has allowed the National to reach new audiences for theatre, not least by drawing on established relationships between cinemas and their patrons all over the country.