Growing Your Audiences

By working with you to transform data and other evidence into knowledge, we aim to be a catalyst for increased attendance and retention, for attracting new audiences from a broad cross section of the population and for maximising income.

Reviewing Your Marketing Approach

We assist and lead on marketing audits and campaign planning across our client base, using our unique overview of the Edinburgh market to help you make robust decisions. We can work with you at every stage or support particular elements.

Increasing Frequency

Our data analysis can probe attendance patterns, highlighting audience preferences and buying habits. Our research services also explore barriers to re-attending directly with existing attenders, resulting in practical recommendations on how best to refine your marketing approach over time.

Identifying New Audience Prospects

We use the information gained during research and analysis to help you target potential audiences drawn from the wider population. We can map your existing catchment area and pinpoint new untapped markets.

Pilot Projects

As a neutral third party agency, we are well placed to deliver small scale projects and campaigns, exploring new approaches on behalf of clients and subscribers.

Clusters and Collaboration

We facilitate a range of collaborative ‘cluster’ projects for our subscribers, encouraging skills sharing, joint working and resource pooling. Each active cluster aims to drive demand for the full range of cultural events on offer across the city, and to encourage audience crossover between art forms and venues.

City-wide Projects

In addition to client and cluster projects, we also fundraise for and lead wider audience development initiatives.